Digital Marketing Resume

MARSHALL MALONE

: [email protected]

: (904) 428-9146

Download Digital Copy: PDF | Word Document

SUMMARY


From right-brained skills like photography, videography, and web design to left-brained skills like inbound marketing, content marketing, and analytics, I’ve had the luxury of learning many different skills over my years. Many of the skills I’ve obtained have been self-taught, like learning the basics of HTML when I was 16 years old. I spent the first decade of my working career in retail face-to-face scenarios and finally made my transition into digital marketing in 2012. Even prior to making the shift into digital marketing, I had a love for all things technology and internet. I’ve had the pleasure to experience a variety of jobs since I was 16 years old: from unloading trucks, selling shoes, and selling beer at NFL games, to executing highly profitable SEO campaigns and working in a world class photography studio. I’m very well rounded, to say the least.

SKILLS + PROGRAMS + LANGUAGES


  • Adobe Creative Suite
  • Google Analytics
  • Pro Tools
  • Adobe Marketing Suite
  • Graphic Design
  • SEO
  • Adobe Omniture
  • Basecamp/Harvest
  • SEO Clarity
  • Advertising
  • HTML, CSS, Javascript
  • SEO Moz
  • Authority Labs
  • Image Editing
  • Social Media Marketing
  • Commercial Product Photography
  • Management
  • SpyFu
  • Copywriting
  • Marketing
  • Ahrefs
  • Customer Service
  • Merchandising
  • Video Editing
  • E-commerce
  • Microsoft Office
  • Video Production
  • Google Adwords
  • Photography
  • WordPress

EXPERIENCE


 

Lakeview Health
03 / 2017 – Present
Senior SEO Strategist

Developed and managed data-driven SEM (SEO & PPC) campaigns for all company sites,  as well as managed a regularly scheduled Social Media campaign (Facebook, YouTube, Instagram, Twitter, LinkedIn, etc.) for Lakeview Health. Managed budgets for in-house video production equipment. Produced internal videos for use across all web platforms. Managed A/B tests. Selected and delegated to third-party digital marketing vendor to assist in SEO projects outlined in initial SEO Campaign. Created and developed reports. Assisted Digital Marketing Director in all campaigns.

 

Independent Contractor (Self Employed)
01 / 2016 – 02 / 2017
Digital Marketing Specialist

Executed SEO Marketing and Social Media Marketing campaigns as a freelance Digital Marketing Specialist for such clients as Associated Packaging and various agencies.

Fanatics, Inc.
04 / 2012 – 11 / 2015
SEO Associate, Marketing

Analyzed, reviewed, and implemented changes to company-branded sites (Fanatics.com) delivering content pertaining to all the major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, UFC, PGA, MLS), as well as over 160 NCAA team sites. Maximized organic traffic and revenue growth via on-page optimization and helping to communicate SEO best practices across internal departments. Developed creative, original, and strategic on-page content (via Dreamweaver, HTML, CSS) and blog posts (WordPress) to increase traffic across our network of sites. Other responsibilities included building analytic reports (year-over-year growth of organic traffic, revenue, orders, AOV, and conversion rate) on a weekly basis, via Adobe Omniture, Google Analytics, and other platforms like Conductor Searchlight and SEO Clarity.

Product Photographer, Marketing/Products Administration

Combined technical skill and artistic ability to achieve the best possible images of all incoming products for both company website and partner websites, while maintaining a steady workflow to meet department production goals. Consulted with image editors and other departments to ensure the best images flowed through the process. Additional tasks included managing photography equipment, assisting the copy and audit department with website migration, working with Box Seat Clothing to create custom templates, assisting multiple departments of the company (Public Relations, Marketing, Social Media) in order to achieve company-wide objectives by developing creative content (video & photos), conducting model shoots with hired models (Manikin Model & Talent Agency) for both Fanatics.com and SurfFanatics.com, assisting department manager by delegating priority items to my teammates in order to ensure weekly department goals were met, and training new employees.

Independent Contractor (Self Employed)
01 / 2008 – 03 / 2016
Photographer / Videographer

Worked in collaboration with clients and partners to produce a variety of video products for webcasting and video streaming for advertising, entertainment, and educational purposes. Coordinated pre-production and production planning activities, planned and directed productions, oversaw the operation of single and multi-camera setups. Set and adjusted studio lighting equipment, audio equipment. Conducted field-based video production which involved interacting with clients and operating all portable video and audio equipment. Planned and performed video post-production tasks which included reviewing footage, making editorial decisions, rough cuts, audio adjustment, color correction, and final editing using the Adobe Creative Suite.

Native Sun Natural Foods Market
01 / 2011 – 04 / 2012
Assistant Buyer & Merchandiser

Worked with multiple vendors to determine the best purchases, evaluating the pros and cons of each based on price, quality, the speed of delivery and many other factors. Analyzed YOY sales to determine what to buy and when to buy. Negotiated with suppliers to create the best deals. Planogrammed entire store to ensure maximized shelf space and to increase sales, by cross-merchandising plans and creating seasonal sets.

Advantage Sales and Marketing, LLC
01 / 2006 – 04 / 2007
Account Representative

Formerly Retail Store Services, as an Account Representative, the primary goal was to ensure RSS exceeded sales goals by maintaining the client’s proper product inventory in a region of Home Depot locations. Engaged with store management using the latest technology to drive sales and enhance client satisfaction. Managed client objectives and prioritize time for store call coverage. Communicated effectively both internally with management and externally with all customers, building rapport with clients and customers. Performed basic merchandising duties.

Spectrum Brands, Inc
01 / 2004 – 01 / 2006
Merchandising Representative

Drove sales goals by maintaining the client’s proper product inventory in a region of Lowe’s Home Improvement stores. Engaged with store management to drive sales and enhance client satisfaction. Managed client objectives and prioritize time for store call coverage. Communicated effectively both internally with management and externally with all customers, building rapport with clients and customers. Performed merchandising duties.

Finish Line
08 / 2001 – 09 / 2003
Stockroom Lead

Managed/improved the stock flow of all incoming and outgoing merchandise. Focused on safety, quality, productivity, and accuracy relating to all internal movement, receipt, and issuance of materials while meeting or exceeding the cost objectives. Oversaw all receiving functions to maintain a smooth flow. Coordinated the arrival of inbound freight so as not to overload stockroom at any one time. Oversaw all the materials movement from receipt to final storage location avoiding bottlenecks in movement. Trained and managed all stock handling personnel. Implemented improvements to gain efficiency in materials movement and storage. Reported directly to store manager of all stock discrepancies.

EDUCATION


University of Memphis (2001-2002)
Elementary Education and Teaching

Middle Tennessee State University (2002-2003)
Elementary Education and Teaching

Dyersburg State (2004-2006)
Elementary Education and Teaching