Marshall Malone: Experienced SEO & Multi-Platform Content Producer
Hi, I’m Marshall. I have over 15 years experience in both retail marketing and digital marketing, with a focus on SEO, web design, enterprise e-Commerce, paid social media, and digital content creation: including video production, photography, web design, and much more. I have worked with some of the largest companies in the world, as well as some in my own back yard. In 2019, I shifted my career path out of SEO and started working in the TV news/broadcast industry as a producer. Please review my skills and most recent experiences below or browse my portfolio. You can see my deeper work experience on LinkedIn.
2020 - Present
Senior Creative Services Producer
Write, edit, light, shoot and produce high-end campaigns for promotion, clients, sales, news, programming, and community service projects. Assist in producing, conceptualizing, operating camera, and editing documentary and live programs including River City Live and the Mark Brunell Show. Developing and implementing social media growth plan for CW17.
2019 - 2020
Digital Marketing Specialist & Producer
As a digital marketing specialist and producer, I executed a daily creative digital strategy plan involving managers, on-air talent, and Action News Jax newsroom. Managed $60,000 paid digital ad budget. Other tasks involved producing, writing, shooting, and editing promos, snackables, and news related video content to drive online users to tune into CBS47 and FOX30 live broadcasts, website, and app downloads. Writing and producing weekly live stream web broadcasts, as well as developing and producing future programming for OTT distribution. Assisting Creative Services Director and Promotions Manager on sweeps calendar to plan social strategy. Driving coordinated social push with entire company, newsroom, and radio team to amplify campaign efficiency.
☝️ Major Career Change
2018 - 2019
2017 - 2018
Senior SEO Strategist
2016 - 2017
SEO & Digital Marketing Specialist
2013 - 2015
2012 - 2013
Writing for TV & Film
The Second City - Chicago
2003 - 2006
University of Memphis
From right-brained skills like photography and video production to left-brained skills like SEO, content marketing, and analytics, I’ve had the luxury of learning many different skills over my years. I am autodidactic in my skills set, in that many of the skills I’ve learned have been self-taught or through professional opportunities. I’ve held a variety of jobs since I was 16 years old: from unloading trucks, selling shoes, and selling beer at NFL games, to executing highly profitable SEO campaigns and working in a world class photography studio. I’m very well rounded, to say the least. I am currently working as a creative services producer and editor for Graham Media, but always open to collaborating on personal creative endeavors with new people.