Digital Marketing Professional & Multi-Platform Content Producer
“Hi, I’m Marshall. I have over 15 years experience in both retail marketing and digital marketing. I am available to hire for a variety of creative services, including video production, SEO, photography, and much more. Feel free to review my skills and most recent experiences below or browse my portfolio. You can also find me on LinkedIn.”
Apr 2019 - Present
Digital Marketing SPecialist & Producer
As a digital marketing specialist and content producer, I execute a daily creative digital strategy plan involving managers, on-air talent, and Action News Jax newsroom. Managed $60,000 social ad budget. Other tasks involve producing, writing, shooting, and editing promos, snackables, and news related video content to drive online users to tune into CBS47 and FOX30 live broadcasts, website, and app downloads. Writing and producing weekly live stream web broadcasts, as well as developing and producing future programming for OTT distribution. Assisting Creative Services Director and Promotions Manager on sweeps calendar to plan social strategy. Driving coordinated social push with entire company, newsroom, and radio team to amplify campaign efficiency.
Sep 2018 - Mar 2019
Led a team of seven SEO Analysts and managed twelve vendors to identify, analyze, and execute potential product, services, markets for our academic partners in the online education industry. Managed $10 million dollar SEO advertising budget. Analyzed data daily on established and prospective customers, competitors, and marketing. Prepared reports that interpret consumer behavior, market opportunities, conditions, marketing results, trends, and investment levels. Investigated and evaluated marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results. Grew buyin from multiple constituents in a collaborative cross-functional environment that spans across all of North America and beyond.
Jan 2017 - Sep 2018
Senior SEO Strategist
Jan 2016 - Feb 2017
Digital Marketing Specialist
Apr 2013 - Nov 2015
Apr 2012 - Apr 2013
Writing for TV & Film
The Second City - Chicago
2003 - 2006
University of Memphis
From right-brained skills like photography and video production to left-brained skills like SEO, content marketing, and analytics, I’ve had the luxury of learning many different skills over my years. I am autodidactic in my skills set, in that many of the skills I’ve learned have been self-taught or through professional opportunities. I’ve held a variety of jobs since I was 16 years old: from unloading trucks, selling shoes, and selling beer at NFL games, to executing highly profitable SEO campaigns and working in a world class photography studio. I’m very well rounded, to say the least. I am currently working as a certified digital marketing professional and WordPress developer, but always open to collaborating on creative endeavors with new people.