About Marshall Malone
Hi, I’m Marshall Malone, a multidisciplinary content producer, digital marketer, and creative technologist based in Jacksonville, Florida. I bring more than 13 years of professional marketing experience and over 20 years of hands-on experience creating digital content.
Throughout my career, I’ve worked as an SEO Manager, Marketing Manager, Digital Marketing Specialist, Senior Creative Services Producer, Content Producer, and Video Editor. This range of experience allows me to connect creative execution with practical business goals—whether I’m developing a campaign, improving search visibility, producing a video, building a website, launching a digital product, or repurposing long-form material for multiple platforms.
Marketing, Search, and Content Strategy
My marketing background includes SEO, local search, website content, e-commerce, paid social media, email marketing, audience development, analytics, and content strategy. My production experience includes video production, podcast production, photography, livestreaming, editing, and web design.
I’m also actively developing my experience in generative engine optimization, commonly known as GEO. This includes structuring content so it remains useful not only in traditional search results, but also in AI-assisted search experiences and answer engines. My approach combines established SEO fundamentals—including clear site architecture, original subject-matter expertise, helpful content, internal linking, structured information, and technical accessibility—with an understanding of how people are changing the way they research and discover information.
AI-Assisted Creative and Marketing Workflows
I use artificial intelligence as a practical production and problem-solving tool. My experience includes AI-assisted research, content planning, editorial workflows, image generation, visual concept development, website optimization, structured data organization, content repurposing, and workflow automation.
I’m particularly interested in building responsible systems that combine human judgment with AI efficiency. Rather than treating AI as a replacement for strategy or creativity, I use it to accelerate repetitive work, explore ideas, organize complex information, and create more time for editing, quality control, storytelling, and audience-focused decision-making.
I continue to experiment with automated publishing workflows, long-term editorial planning, AI-generated supporting media, search-focused content systems, agentic AI and processes that help small organizations produce useful content more consistently. Every project still requires human review, fact-checking, brand alignment, and final creative direction.
Current Production and Client Work
I currently consult on educational podcast, video, and social-media content for Melissa Dionne of Jax BCH Counseling. I also edit long-form and short-form content for comedian and creator Matt Mitchell, known for SEC Roll Call, Bless Your Rank, and his Southern comedy videos.
Previously, I led SEO, social media, email, video, and broader marketing initiatives for Superior Fireworks. I also spent several years in broadcast media, producing promotional and commercial content for television organizations including Graham Media Group and Cox Media Group.
Building Unplugged Tools
I’m currently developing Unplugged Tools, a digital-product brand built around a simple idea: technology should help people live more intentionally—not demand all of their attention.
The project focuses on printable tools, guided activities, planners, and offline resources designed to help individuals and families reduce unnecessary screen time. I’m building the brand from the ground up, including its positioning, visual identity, WordPress and WooCommerce storefront, product concepts, downloadable materials, customer experience, marketing strategy, and supporting content.
Unplugged Tools gives me a practical environment for applying e-commerce, user-experience design, digital-product development, branding, automation, AI-assisted workflows, and conversion-focused content. It also reflects my broader interest in creating technology that leads to a useful real-world outcome—even when that outcome is spending less time online.
Independent Media and Digital Projects
I founded Upside Down Creative Media in 2013. Through its YouTube channel, I’ve produced original comedy series, podcasts, livestreams, interviews, sketches, and short films. Several projects have received recognition at local and regional film festivals.
I also design and manage web projects that combine retro visual concepts with modern publishing technology. This website, for example, reimagines a professional portfolio as an interactive Windows 98-style desktop while remaining connected to WordPress, long-form content, service pages, video, audio, search optimization, and responsive design.
These independent projects allow me to work across the complete development process: identifying an idea, defining the audience, building the brand, producing the content, creating the digital experience, testing the result, and improving it over time.
Education and Working Style
I’m also expanding my healthcare knowledge by pursuing an Associate in Science in Radiography at Florida State College at Jacksonville, with an expected graduation date of 2029. This education complements my communications background and gives me an additional perspective on healthcare, patient communication, technical subject matter, and the importance of accuracy in high-responsibility environments.
I work comfortably across Agile, Waterfall, and Scrum environments and have experience with organizations ranging from independent businesses to large corporations. My approach is collaborative, adaptable, and focused on producing work that is useful to both the organization and its audience.
To learn more, review my resume, explore my work throughout this website, or connect with me on LinkedIn.
Media, Interviews, and Awards
2024 LOL JAX Film Festival
In 2024, my comedic short film The Weight won several awards at the 8th annual LOL JAX Film Festival, including Best Film, Best Director, and a tie for Best Sound and Best Ensemble Cast.
You can read more about my experience and why I dislike winning awardshere.
The Grey Beard Podcast
I appeared on The Grey Beard Podcast to discuss my marketing background, my transition into media, the decline of traditional broadcast, my ongoing documentary project Falling Together, and the creation of Upside Down Creative Media.
Who Are You Podcast
On the Who Are You Podcast, we dive into my journey from Senior Creative Services Producer at News4Jax to growing up in a military family and moving frequently. We discuss why I started my own media company and my passion for music.
We also talk about fatherhood, working on sets with people like Steve-O, and collaborating with directors such as Kyle Newacheck.
What You’re Craving
In August 2022, I took control of my health by cutting out sugar and refined carbs after reading a book by author and licensed therapist Molly Carmel. That decision led to an unexpected opportunity to appear as a guest on her podcast, sharing my story with a broader audience.
Clay Today Online
As producer of Hyundai Hometown Heroes for News4Jax/WJXT, I led a station initiative recognizing local heroes across multiple categories and awarding a Hyundai Tucson. This became the station’s most successful campaign to date.
One of the final stories I produced, recognizing Master Chief Petty Officer Sha’Reff Rashad for 27 years of military service and NJROTC leadership, was featured in Clay Today.
The Buzz TV Interview
In 2017, my film Real Reality: Life Inside the Discomfort Zone was selected for the LOL JAX Film Festival. I was interviewed by Monique Madrid for The Buzz, marking my first-ever filmmaker interview and a defining moment in my creative career.
Testimonials & Mentions
As a small creator, I’ve been fortunate to receive some recognition from actors and directors in Hollywood for my livestreams and videos. While I’m not one to seek the spotlight, it’s nice to have my work acknowledged by such talented individuals. It reminds me that even small voices can make an impact, and it encourages me to keep creating and sharing my passion with others.
In 2022, on an episode of This Is Important, Blake Anderson and Kyle Newacheck referred to me as the “guy from Florida” and mentioned the work I had done with my production company, Upside Down Creative Media.
This Is Important won “Best Comedy Podcast of the Year” at the 2024 iHeart Podcast Awards.
In 2018, on an episode of The Wonk Podcast, Kyle Newacheck and Thomas Kellogg had us on as special guests to talk about the work we’ve done with Upside Down Creative Media.