My name is Marshall Malone, and I am a multi-platform content producer with over 15 years of experience in retail and digital marketing.  Over my career, I have specialized in various channels including SEO, enterprise e-Commerce, and paid social media. Moreover, I have over 20+ years’ experience of digital content production: including video production, podcast productionphotographyweb design, and much more. I also have experience working in Agile environments, as well as familiarity with Waterfall and Scrum methodologies. I have worked with some of the largest companies in the world, as well as some in my own backyard and have experience working on many popular CMS platforms including WordPressJoomla, and ArcXP.

In 2019, after a decade in marketing, I transitioned into a senior producer role in TV news and broadcast industry, which further highlights my creativity, adaptability, and growth mindset. In 2024, I returned to marketing as a Marketing Manager for Superior Fireworks and simultaneously signed with I.A.T.S.E Local 115 as a part-time stagehand to ensure I continue to evolve my behind-the-scenes production skills. 

I invite you to review my profile on LinkedIn for a more in-depth look at my professional history.


2024 - Present
Marketing Manager

Collaborate closely with the Communications & Technology Director to coordinate an engaging content calendar across diverse platforms, spanning social channels, email, website, video platforms, and more. Foster relationships with stakeholders to align marketing strategies with organizational objectives. Create compelling content for communication platforms and campaigns, presenting innovative ideas for marketing initiatives. Ensure the seamless execution of marketing campaigns within specified timelines, budget constraints, and quality standards. Analyze and communicate the performance metrics of marketing campaigns.

Initiate and nurture strategic collaborations to elevate marketing efforts. Take ownership of website content, overseeing product listings, landing pages, promotions, and SEO/SEM. Manage various digital marketing platforms, including email, PPC, UGC, and social media. Contribute to photography projects for products, campaigns, and overall branding. Lead video production in diverse settings, both in the field and studio. Keep abreast of emerging market trends and capitalize on opportunities. Oversee in-house and external content providers and creative resources.

2024 - Present
Part-Time Stagehand & Camera Operator

Contribute to the seamless execution of live events, theater productions, and concerts. Responsibilities include setting up and testing technical equipment (sound, lighting, etc.), assisting performers backstage, maintaining stage cleanliness, and collaborating with crew members and production staff. Other responsibilities include acting as camera operator for live events and concerts. Adhere to safety protocols and serve as a representative of I.A.T.S.E. Local 115. Committed to accountability, availability, and commitment to excellence ensuring successful performances behind the scenes.

2020 - 2024
Senior Creative Services Producer

As Senior Creative Services Producer, I write, edit, light, shoot and produce high-end campaigns for promotion, clients, sales, news, programming, and community service projects. Assist in producing, conceptualizing, operating camera, floor directing, and editing for programs including River City Live, News4Jax, The Morning Show, Teal The Show at The Igloo, and The Mark Brunell Show. Fill-in regularly as camera operator for live hits (with Live-U backpack) during broadcasts of River City Live, News4JAX, and The Morning Show. Build and develop tools to help improve digital workflows.

In 2023, I inherited new duties more closely focused on digital initiatives and audience acquisition strategies. Driving an increase in Insider sign-ups through a multifaceted campaigns involving contests, ticket giveaways, TV, OTT platforms, and our website, Analyzing customer data and behaviors to gain insights that informed our audience development strategies. Developing and executing comprehensive growth strategies, spanning content creation, SEO optimization, social media engagement, and on-air promotions. Prepared platform-specific content and diligently tracked campaign performance, providing data-driven reports that guided our decision-making process.


Ball Bag, Inc.

Freelance Camera Operator

Assembled a crew of camera operators in Jacksonville to document an elaborate stunt involving a helicopter and tour bus in Orlando, Florida for the Steve-O Wild Ride Tour. Setup cameras for all camera operators, shot several hours of footage at multiple locations.

2019 - 2020
Digital Marketing Specialist & Producer

As a digital marketing specialist and producer, I executed a daily creative digital strategy plan involving managers, on-air talent, and Action News Jax newsroom. Managed $60,000 paid digital ad budget. Other tasks involved producing, writing, shooting, and editing promos, snackables, and news related video content to drive online users to tune into CBS47 and FOX30 live broadcasts, website, and app downloads. Writing and producing weekly live stream web broadcasts, as well as developing and producing future programming for OTT distribution. Assisting Creative Services Director and Promotions Manager on sweeps calendar to plan social strategy. Driving coordinated social push with entire company, newsroom, and radio team to amplify campaign efficiency.

2018 - 2019
SEO Manager

Led and managed a team of SEO Analysts, managed a double-digit, multi-million dollar budget, and worked with over twelve vendor partners to identify, analyze, and execute potential product, services, and markets for dozens of academic partners in the online education industry. Developed new best practices and standard operating procedures (SOPs) for client strategy and more efficient internal operations. Analyzed data daily on established and prospective customers, competitors, and marketing. Prepared reports that interpret consumer behavior, market opportunities, conditions, marketing results, trends, and investment levels. Investigated and evaluated marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results. Grew buyin from multiple constituents in a collaborative cross-functional environment that spans across all of North America and beyond.

2017 - 2018
Senior SEO Strategist

Developing and managing data-informed SEO campaigns for all company websites, developing and executing a centralized content strategy focused on optimal internal linking and logical site structure, as well as managing a regularly scheduled Social Media campaign (Facebook, YouTube, Instagram, Twitter, LinkedIn, etc.) for Lakeview Health (April – December 2017). Developing project timelines and executing all tasks involved with all areas of SEO (including any overlap): research and discovery, basic SEO (on-page & off-page optimization), technical SEO, conversion optimization, UX, and basic web development. Managing and leveraging in-house video production equipment to produce videos for all digital platforms. Creating and developing monthly performance reports. Assisting Director of Marketing on non-digital campaigns.

2016 - 2017

Independent Contractor

SEO & Digital Marketing Specialist
Executed SEO Marketing and SM Marketing campaigns as a freelance Digital Marketing Specialist for Associated Packaging. My responsibilities included blog development, web content creation, graphic design, photography, video production, copy-writing, optimizing on-page content, link profile development, etc. With limited resources, in my time with this contract, the website experienced it’s first online sales after several years of the site being ran by various marketing agencies.
2013 - 2015
SEO Associate
Worked alongside a team of SEO experts to help drive millions in Organic Search revenue, which contributed to half of the companies’ revenue for 2015. Analyzed, reviewed, and implemented changes to company-branded sites ( delivering content pertaining to all the major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, UFC, PGA, MLS), as well as over 160 NCAA team sites. Maximized organic traffic and revenue growth via on-page optimization and helping to communicate SEO best practices across internal departments. Developed creative, original, and strategic on-page content (via Dreamweaver, HTML, CSS) and blog posts (WordPress) to increase traffic across our network of sites. Other responsibilities included building analytic reports (year-over-year growth of organic traffic, revenue, orders, AOV, and conversion rate) on a weekly basis, via Adobe Omniture, Google Analytics, and other platforms like Conductor Searchlight and SEO Clarity.
2012 - 2013

Fanatics, Inc.

Combined technical skill and artistic ability to achieve the best possible images of all incoming products for both company website and partner websites, while maintaining a steady workflow to meet department production goals. Consulted with image editors and other departments to ensure the best images flowed through process. Additional tasks included managing photography equipment, assisting the copy and audit department with website migration, working with Box Seat Clothing to create custom templates, assisting multiple departments of the company (Public Relations, Marketing, Social Media) in order to achieve company-wide objectives by developing creative content (video & photos), conducting model shoots with hired models (Manikin Model & Talent Agency) for both and, assisting department manager by delegating priority items to my teammates in order to ensure weekly department goals were met, and training new employees.
2013 - Present

Upside Down Creative Media


Established a comedy-centric YouTube channel in 2013, overseeing all facets of production, distribution, website development, and marketing since its inception. Despite a modest subscriber count, the channel’s content has garnered numerous accolades at both local and national levels, earning recognition from prominent figures in Hollywood. The associated website consistently attracts an average of [insert specific metrics]. In 2022, I launched the UDCM Podcast Network, debuting the Los Rotos Podcast as one of its featured shows.



SEO Fundamentals

SEM Rush

SEO Specialization


INBOUND Conference


SEO Fundamentals

Writing for TV & Film

The Second City - Chicago
2003 - 2006

Dyersburg State


University of Memphis


Video Production

Sony Vegas 90%
Adobe Photoshop 85%
Adobe Premiere 85%
Adobe After Effects 45%
Adobe Audition 70%

Digital Marketing

Search Engine Optimization (SEO) 90%
Social Media Marketing (SMM) 85%
Paid Per Click (PPC) 65%
E-mail Marketing 60%
HTML & CSS 85%
WordPress Development (Backend) 75%
WordPress Development (Frontend) 70%
UI / UX 75%
Project Management Software (Basecamp, Trello, Monday, etc.) 87%
Agile, Scrum, Waterfall Methodologies 79%
Analytics (Google Analytics, Google Search Console, Google Data Studio) 84%
SEM Rush 90%
Microsoft Office 100%

About Me

From right-brained skills like photography and video production to left-brained skills like SEO, content marketing, and analytics, I’ve had the luxury of learning many different skills over my years. I am autodidactic in my skills set, in that many of the skills I’ve learned have been self-taught or through professional opportunities. I’ve held a variety of jobs since I was 16 years old: from unloading trucks, selling shoes, and selling beer at NFL games, to executing highly profitable SEO campaigns and working in a world class photography studio. I’m very well rounded, to say the least. I am currently working as a creative services producer and editor for Graham Media, but always open to collaborating on personal creative endeavors with new people.


The Grey Beard Podcast

I had the opportunity to go on “The Grey Beard Podcast” and talk about my marketing background, my transition into the media world, the downfall of the traditional media industry, my neverending “documentary” titled Falling Together, and how I started Upside Down Creative Media.

Who Are You Podcast: Episode 100

I had the opportunity to go on “Who Are You Podcast” and in this episode, we get into the nitty-gritty of my journey – from my time as Senior Creative Services Producer at News4Jax to growing up in a military family, moving around a lot. We touch on why I decided to start my own media company and dive into my passion for music.

But that’s not all – we talk about what it’s like being a father, and I share some wild stories from working on sets with celebrities like Steve-O and collaborating with directors like Kyle Newacheck.

I am thrilled to share that the universe has been working in my favor. While I typically prefer to keep to myself, I can’t help but feel grateful for the recognition I’ve received for my hard work and dedication. In August of 2022, I decided to take control of my health by cutting out sugar and refined carbs after reading an inspiring book by author and licensed therapist, Molly Carmel. To my surprise, Molly reached out to me as a guest on her podcast, and I couldn’t be more excited to have the opportunity to share my story with others. This experience has taught me that sometimes taking a small step towards positive change can lead to unexpected and wonderful opportunities. I encourage everyone to take a chance and make a change towards their own well-being.

What You're Craving: Episode 078

What You're Craving: Episode 087

“Yea, we actually need to swoop up his boy, like we swooped up Jillian, because his shit looks really cool. I guess he does like graphics for the local news or something? He’s super proficient… and efficient.”

(Quote from Ep 34 of This Is Important podcast. 47:11 Blake comments on production quality of Live Stream show “TK Live.”)

Newacheck makes a mention of Upside Down Creative Media and Marshall in episode 34 of This Is Important podcast. He also featured Marshall and his partner Rob Moccio on the final episode of The Wonk Podcast after they won a contest.