SEO Professional

Digital Marketing Pro // Indie Filmmaker

On one side of the spectrum, I am a digital marketing professional with the role of SEO Manager at Pearson, with a side gig of consulting on SEO services for small businesses. On the other side of the spectrum, in my spare time, I am an independent filmmaker, most known for my award-winning VR addiction short film, Real Reality: Life Inside The Discomfort Zone. I also wrote a somewhat-searched article talking about the Mandela Effect examples and the conspiracy surrounding this phenomenon. On top of juggling these few things, I also make time to do my favorite job of all: being a father. My heart is with my children and my family, but I love what I do for a living, too.

Experience With A Range Of Digital Marketing Services

I know what most people think when they see this site: there is no way he mastered all of these skills. The truth is, I haven’t mastered anything. I’m just a left and right brained person, constantly balancing both my analytical and creative abilities. I don’t consider myself an expert on anything and I’m always learning, but here is a list of some of the services I can offer consultation on.

SEO Services


Video Production

Audio Production

About Me

From right-brained skills like photography, video production, and web design to left-brained skills like SEO, content marketing, and analytics, I’ve had the luxury of learning many different skills over my years. I am autodidactic in my skills set, in that many of the skills I’ve learned have been self-taught or through professional opportunities. I’ve held a variety of jobs since I was 16 years old: from unloading trucks, selling shoes, and selling beer at NFL games, to executing highly profitable SEO campaigns and working in a world class photography studio. I’m very well rounded, to say the least.

How I Got My Start As A Digital Marketing Professional

I’ve been building websites since 1996, when I used to use Microsoft Frontpage Express to build my Michael Jordan fan page hosted on Geocities. The earliest evidence of me building websites is from this weird website I created in 2002, which is basically v 1.0 of what this site is. Due to growing up in Munford, TN (population around 4,000 in 2001 when I graduated high school), I was brainwashed to believe I was going to be a teacher, which is ultimately what I went to college for. Needless to say, I didn’t want to do it and I spent most of my 20’s confused about what I actually wanted to do.

In 2012, I applied for a job to be a Product Photographer at an e-commerce company that I’d never heard of. In a short time there, I started working closely with the social media and digital marketing team and through my desire to learn more about what the company had to offer, I applied for a position as an SEO Associate. Basically, my first experience in SEO was being dropped into the world of the enterprise level, business-driving SEO team at Fanatics, Inc, the industry leading sports merchandise e-commerce company that operates websites for all of the major professional sports leagues, top media brands, and over 150+ NCAA and professional sports teams.

After 4 years of working at Fanatics, I decided to start freelancing SEO. In 2016, I landed enough clients to start working independently, while also being a stay-at-home dad to two children under the age of 4. In that time, I worked for a couple of agencies, but was not happy in that environment and in 2017, I started seeking out opportunities to do SEO in-house.

Since March 2017, I’ve been developing and remediating the SEO and Social Media campaigns for Lakeview Health, a nationally recognized drug and alcohol rehab that serves patients seeking addiction treatment from all over the United States. 75% of the patient population in our Jacksonville addiction treatment center is from out of the state of Florida, where our facility is located. We also just opened up a new alcohol and drug rehab in Houston, Texas which is a state-of-the-art PHP and IOP serving the whole North Houston area. The website averaged 45-55% organic traffic growth (YOY) in 2017, driving more leads each month, and it continues to rise.

How I Got My Start In Filmmaking

As far back as I can remember, I always wanted to work in film or television. When you grow up in a small town, you either go with the herd or you take a risk. It took me a long time to realize that taking risks can sometimes result in achieving the things you want in life. I finally started following my dream in 2008 when I linked up with a budding filmmaker in Jacksonville. Throughout a period of 4 years, I created and participated in a handful of sketches that never really did anything. In 2013, when not executing marketing campaigns,  I met my current writing partner, Rob Moccio, and started working on my own comedy based website to start practicing SEO. I attended Second City of Chicago (online) to take writing classes for TV and film and since then, have produced over 50+ funny videos, commercial parodies, and award-winning short films for a sketch comedy collective I founded in 2013, Upside Down Creative Media. Without any budget or financial backing, we were able to get our content shared on several top social channels, including Comedy Central’s Twitter. We’ve also won the Audience Choice Award two years in a row (2016 & 2017) for two separate comedic short films, in two different festivals.

On the side, I am the webmaster for a few different passion project websites, including the website for the Jacksonville Short Film Showcase, an indie event focused on showcasing local films in Jacksonville. I recently partnered with Aftershock Pictures to build a website to promote their upcoming feature film, Gorehound.

However, if you are interested in who I really am, I can tell you that I am not what I do for a living and I am not what I do in my leisure time. I am not my achievements and I am not my failures. I am not what I look like and I am not what you physically see. I am not what I have and I am not what I do not have. I am not my reputation or what other people think of me. Who I am is not separate from everybody else. I am not my ego. What you view on this website is merely a vehicle for employment, so that I can provide for my children. I don’t really identify with much of it, if you get my drift.