Marshall Malone: Experienced Multi-Platform Content Producer
You’re probably wondering what a multi-platform content producer is. It’s a title designed to help sum up my diverse past working in both digitally native environments (websites, social media, apps) and more traditional environments (broadcast television, video production, retail.)
I have over 15+ years’ experience in both retail marketing and digital marketing, with a focus on SEO, web design, enterprise e-Commerce, paid social media, and digital content production: including video production, podcast production, photography, web design, and much more. I have worked with some of the largest companies in the world, as well as some in my own backyard and have experience working on multiple CMS platforms including WordPress and Joomla. In 2019, I changed my career path and started working in the TV news/broadcast industry as a digital marketing specialist. In 2020, I transitioned into a creative role as Senior Producer. Please review my skills and most recent experiences below or browse my portfolio. You can see my deeper work experience on LinkedIn
Ball Bag, Inc.
Freelance Camera Operator
2020 - Present
Senior Creative Services Producer
Write, edit, light, shoot and produce high-end campaigns for promotion, clients, sales, news, programming, and community service projects. Assist in producing, conceptualizing, operating camera, and editing documentary and live programs including River City Live and the Mark Brunell Show. Developing and implementing social media growth plan for CW17.
2019 - 2020
Digital Marketing Specialist & Producer
As a digital marketing specialist and producer, I executed a daily creative digital strategy plan involving managers, on-air talent, and Action News Jax newsroom. Managed $60,000 paid digital ad budget. Other tasks involved producing, writing, shooting, and editing promos, snackables, and news related video content to drive online users to tune into CBS47 and FOX30 live broadcasts, website, and app downloads. Writing and producing weekly live stream web broadcasts, as well as developing and producing future programming for OTT distribution. Assisting Creative Services Director and Promotions Manager on sweeps calendar to plan social strategy. Driving coordinated social push with entire company, newsroom, and radio team to amplify campaign efficiency.
☝️ Major Career Change
2018 - 2019
Led and managed a team of SEO Analysts, managed a double-digit, multi-million dollar budget, and worked with over twelve vendor partners to identify, analyze, and execute potential product, services, and markets for dozens of academic partners in the online education industry. Developed new best practices and standard operating procedures (SOPs) for client strategy and more efficient internal operations. Analyzed data daily on established and prospective customers, competitors, and marketing. Prepared reports that interpret consumer behavior, market opportunities, conditions, marketing results, trends, and investment levels. Investigated and evaluated marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results. Grew buyin from multiple constituents in a collaborative cross-functional environment that spans across all of North America and beyond.
2017 - 2018
Senior SEO Strategist
Developing and managing data-informed SEO campaigns for all company websites, developing and executing a centralized content strategy focused on optimal internal linking and logical site structure, as well as managing a regularly scheduled Social Media campaign (Facebook, YouTube, Instagram, Twitter, LinkedIn, etc.) for Lakeview Health (April – December 2017). Developing project timelines and executing all tasks involved with all areas of SEO (including any overlap): research and discovery, basic SEO (on-page & off-page optimization), technical SEO, conversion optimization, UX, and basic web development. Managing and leveraging in-house video production equipment to produce videos for all digital platforms. Creating and developing monthly performance reports. Assisting Director of Marketing on non-digital campaigns.
2016 - 2017
SEO & Digital Marketing Specialist
Executed SEO Marketing and SM Marketing campaigns as a freelance Digital Marketing Specialist for Associated Packaging. My responsibilities included blog development, web content creation, graphic design, photography, video production, copy-writing, optimizing on-page content, link profile development, etc. With limited resources, in my time with this contract, the website experienced it’s first online sales after several years of the site being ran by various marketing agencies.
2013 - 2015
2012 - 2013
2013 - Present
Upside Down Creative Media
Started a comedy focused YouTube channel in 2013. Responsible for every aspect of production, distribution, website development, and marketing from the beginning. Despite lackluster subscriber count, content from the channel has earned several rewards locally and nationally, as well as being recognized by several big names in Hollywood. Website averages about Launched the UDCM Podcast Network in 2022, featuring the Los Rotos Podcast.
Writing for TV & Film
The Second City - Chicago
2003 - 2006
University of Memphis
From right-brained skills like photography and video production to left-brained skills like SEO, content marketing, and analytics, I’ve had the luxury of learning many different skills over my years. I am autodidactic in my skills set, in that many of the skills I’ve learned have been self-taught or through professional opportunities. I’ve held a variety of jobs since I was 16 years old: from unloading trucks, selling shoes, and selling beer at NFL games, to executing highly profitable SEO campaigns and working in a world class photography studio. I’m very well rounded, to say the least. I am currently working as a creative services producer and editor for Graham Media, but always open to collaborating on personal creative endeavors with new people.
“Yea, we actually need to swoop up his boy, like we swooped up Jillian, because his shit looks really cool. I guess he does like graphics for the local news or something? He’s super proficient… and efficient.”
(Quote from Ep 34 of This Is Important podcast. 47:11 Blake comments on production quality of Live Stream show “TK Live.”)