I know what most people think when they see this site: there is no way he is able to do all of these things. The truth is, it’s hard. I’m both a left and right brained person, constantly battling what it is I really want to do versus what I can do realistically.
On one side of the spectrum, I am a digital marketing professional, SEO Manager at Venus Fashion, with a side gig of providing SEO services for small business. On the other side of the spectrum, in my spare time, I am an independent filmmaker, most known for my award-winning VR addiction short film, Real Reality: Life Inside The Discomfort Zone. On top of juggling these few things, I also make time to do my favorite job of all: being a father. My heart is with my children and my family, but I love what I do for a living, too.
From right-brained skills like photography, video production, and web design to left-brained skills like SEO, content marketing, and analytics, I’ve had the luxury of learning many different skills over my years. I am autodidactic in my skills set, in that many of the skills I’ve learned have been self-taught or through professional opportunities. I’ve held a variety of jobs since I was 16 years old: from unloading trucks, selling shoes, and selling beer at NFL games, to executing highly profitable SEO campaigns and working in a world class photography studio. I’m very well rounded, to say the least.
I got my start in digital marketing working on a world-class, business-driving SEO team at Fanatics, Inc, the industry leading sports merchandise e-commerce company that operates websites for all of the major professional sports leagues, top media brands, and over 150+ NCAA and professional sports teams. While at Fanatics, I was also a Product Photographer in a state of the art studio.
When not executing marketing campaigns, I work on my own comedy based websites and have produced over 50+ funny videos, commercial parodies, and award-winning short films for a sketch comedy collective I co-founded in 2013, Upside Down Creative Media. Without any budget or financial backing, I was able to get our content shared on several top social channels, including Comedy Central’s Twitter. I’ve also won the Audience Choice Award two years in a row (2016 & 2017) for two separate comedic short films, in two different festivals.
My current role (starting January 2018) is as the SEO Manager for Venus Fashion, a leading national brand of women’s clothing. For most of 2017, I was developing and remediating the SEO and Social Media campaigns for a nationally recognized drug and alcohol rehab that serves patients seeking addiction treatment from all over the United States. 75% of the patient population is from out of the state of Florida, where our facility is located. The website averaged 45-55% organic traffic growth (YOY) every month of my employment there and it continues to rise.
On the side, I am the webmaster for a few different passion project websites, including the website for the Jacksonville Short Film Showcase, an indie event focused on showcasing local films in Jacksonville. I recently partnered with Aftershock Pictures to build a website to promote their upcoming feature film, Gorehound. I also run a blog that hosts infographic submissions for SEO’s looking to gain backlinks for their linkable assets (infographics & informational videos.)
However, if you are interested in who I really am, I can tell you that I am not what I do for a living and I am not what I do in my leisure time. I am not my achievements and I am not my failures. I am not what I look like and I am not what you physically see. I am not what I have and I am not what I do not have. I am not my reputation or what other people think of me. Who I am is not separate from everybody else. I am not my ego. What you view on this website is merely a vehicle for employment, so that I can provide for my children. I don’t really identify with much of it, if you get my drift.