Navigating the world of SEO services in Jacksonville, Florida can be overwhelming for business owners, marketing directors, and entrepreneurs, given the abundance of over 30 agencies advertising SEO offerings. Choosing the right one can be quite a challenge.
Before we delve into the topic of AI and its impact on SEO, I must clarify that I am not a full-service SEO agency, although this page has ranked highly for SEO-related terms in the past. I do have considerable experience in driving organic traffic and leads for various companies and continue to learn about the industry.
Opinion: Artificial Intelligence & Search Engine Optimization
Over the last decade, those closely observing SEO have witnessed the integration of Machine Learning and Artificial Intelligence (AI) into search engines. It was evident that AI would eventually influence SEO and other marketing techniques; it was merely a matter of when, not if. Today, AI software can analyze data at an astonishing rate, surpassing human analysts by a wide margin. Undoubtedly, AI will automate many SEO workflows, significantly impacting the careers of countless analysts.
The irony within the SEO industry lies in the fact that most SEO analysts, strategists, and specialists rely on data and research products from the very company they aim to challenge – Google. Even when agencies use third-party tools like SEMRush or Ahrefs, these tools still pull data from Google, creating a potential conflict of interest.
To understand AI and the Machine Learning behind the Google Search engine, one must realize that it requires inputting vast amounts of information into a colossal database to train and inform the AI. Therefore, despite an SEO agency’s claims to be experts, they are ultimately competing against a machine that has been shaped by 3.7 billion daily user queries over two decades. Some agencies may not possess substantial knowledge about SEO and may merely be chasing illusions without admitting their limitations.
While this might sound pessimistic, it’s important to acknowledge that AI may not render traditional SEO tactics obsolete. On the contrary, it reinforces the significance of human-led SEO efforts. AI serves as a potent tool to help marketers understand how their content resonates with customers, but it cannot replace the decision-making abilities of human digital marketing professionals. Data-driven decisions are vital for optimizing campaigns, but the experiences of seasoned marketers remain invaluable in making SEO strategies effective.
The most compelling web content continues to be the one that appeals to people’s emotions. Brands incorporating emotional messaging in their ads often witness increased sales, as emotions foster belief and connection with audiences. AI has yet to replicate humans’ ability to establish emotional connections with people, underscoring the significance of human involvement.
With this in mind, I firmly believe that SEO is not dead. It remains crucial to have someone on your team who understands SEO and how AI impacts it. Therefore, I am still open to working as a consultant or contributing to projects in need of SEO guidance.
Feel free to explore the tabs below to learn more about my experience in the SEO industry, peruse case studies, and find advice for companies seeking an SEO partner or freelancer to join their team.
My Journey in the World of SEO
My journey in the world of SEO has been a remarkable and diverse one, shaped by unique experiences and a commitment to ethical optimization practices. It all began within the confines of a billion-dollar e-commerce giant, where I took my first steps into the fascinating realm of Search Engine Optimization. Little did I know that this humble beginning would lay the foundation for a journey filled with growth and discovery.
As an SEO associate within this e-commerce giant, I got my first taste of the immense impact that SEO could have on a business. I witnessed how strategic optimization efforts could propel a company’s online presence, driving traffic, and ultimately, revenue. This initial exposure ignited my passion for SEO and set me on a path of exploration and continuous learning.
Soon after, I decided to take a leap of faith and ventured into the world of freelancing. As an independent contractor, I offered my SEO services to small businesses and digital marketing agencies. This phase of my journey allowed me to experience the diversity of clients and industries. Each project presented its own set of challenges and opportunities, from optimizing local businesses’ websites to supporting agencies in their quest for digital dominance.
With time, I was privileged to take on more substantial roles, where I oversaw Search Engine Optimization campaigns for reputable healthcare companies and esteemed higher education institutions on both national and global scales. These experiences broadened my horizons, exposing me to the intricacies of SEO at a grander level. I had the chance to collaborate with talented teams and work on projects that demanded innovative solutions and a deep understanding of the ever-evolving search engine algorithms.
My expertise in SEO expanded to encompass a wide range of areas within the field and the interconnected channels and tactics that contribute to a holistic online strategy. From Local and National SEO to Content Development, PageSpeed Insights Optimization, Copywriting, Social Media, Technical SEO, Website Design, and Blog Development, I honed my skills across various facets of the industry. I became adept at navigating popular Content Management Systems like WordPress and AspDotNetStorefront. Moreover, I had the privilege of working with several custom CMS, even optimizing custom-built websites without CMS frameworks.
However, what truly sets my approach apart is my unwavering belief in the importance of authenticity and ethical SEO practices. I firmly believe that true SEO success should be rooted in delivering a valuable product or service. Instead of attempting to manipulate search engine results for products that may not genuinely deserve it, I focus on authentic optimization. My goal is to contribute my skills and knowledge to help businesses achieve their best online presence in a meaningful and ethical manner.
In summary, my journey in the world of SEO has been a multifaceted one, marked by a progression from a humble start to handling SEO campaigns for prominent entities. My expertise spans a wide array of SEO areas and digital marketing channels. Above all, my commitment to ethical SEO practices and the belief in the intrinsic value of products and services drive my approach, ensuring that businesses achieve lasting and meaningful online success. If you’re in search of a consultant for your SEO needs, I bring not only knowledge and experience but also a dedication to ethical optimization that can truly make a difference.