My SEO Experience
My unique background stems from my experience starting off as an SEO associate in-house for a billion dollar e-commerce giant to freelancing as an independent contractor for multiple small businesses, as well as leading Search Engine Optimization campaigns for a nationally recognized healthcare company and globally recognized higher education institutions.
I have experience with all areas that encompass search engine optimization services, as well as the channels and tactics that overlap them: Local and National SEO, Content Development, PageSpeed Insights Optimization, Copywriting, Social Media, Technical SEO, Website Design, and Blog Development. I am comfortable working in popular Content Management Systems like WordPress, AspDotNetStorefront, and many more. I even have experience working in several custom CMS and have the ability to optimize a custom built (non-CMS) website.
Before you consider hiring me as a consultant for your SEO services, understand my number philosophy about search engine optimization: The best SEO strategy is having a good product. Any attempt to rank bad products is just an attempt to manipulate the SERP… and manipulation is not optimization.
If your SEO provider isn’t educated in the difference between National SEO and Local SEO, you could be missing out on crucial leads and potential customers.Whether you are a new startup just getting your feet wet or you are a small business struggling to reach and develop your neighborhood customer base, contact me for Local SEO services. I will build your local SEO campaign on solid marketing strategies that I’ve learned from my own trials and tribulations of building brands presence locally. I will focus on the factors and the ever-changing Google Ranking Signals that truly matter to help your business create local visibility.
Local SEO is essentially the practice of putting the horse before the cart, in order to build a solid baseline which allows for growth over time.Depending on your business needs, the local SEO campaign I create for you might include:
- Keyword Research to determine the demand in your local market.
- Sitewide Audit to determine areas of improvement.
- Keyword Mapping to ensure all content has the proper intent and avoid cannibalization.
- Onsite Optimization focused on providing local signals to the search engines and conversion rate optimization.
- Online Citation Development to establish accurate (NAPS) information across the web.
- Consult Other Digital Strategies to help promote your business.
- Local Link Building Earning to expand your business presence.
- Technical SEO Website Audit to ensure best practices are implemented across your entire website and all opportunities are identified
- Keyword Research & Mapping to identify the queries, phrases, and questions your audience is typing into the search bar. I then map out your entire website with dedicated keywords.
- Content Optimization to rank better for keywords through internal linking, title and meta tag adjustments, content updates, schema implementation, conversion rate optimization, and much more
- Local SEO as listed before, to improve local rankings in both map pack and organic results for local-oriented search through technical, onsite, and offsite optimization.
- Penalty Recovery to identify the root cause of any potential penalties, execute a plan to correct the issue, and rebuild and submit the reconsideration request for Google.
- Deep Analysis of all website and bot traffic analytics to uncover insightful trends, opportunities for improvements, and risks to the business.
Website Optimization: Pagespeed Insights
In the mobile age of the internet, website optimization and Google’s PageSpeed matters. The speed of your site is crucial to the success of your website. I have a basic understanding of PageSpeed Insights Optimization and can get your site running efficiently so that you can focus more on your content strategy, and not worry about the technical optimizations. Whether you are a developer that needs consultation for hardware recommendations or you are clueless with where to begin on optimizing your website for speed, I can help.
Past SEO Achievements
SEO Case Study #1
- Assisted SEO Manager in experiencing approx. 20%+ increase in overall yearly natural search traffic (millions of sessions a month) and approx. 20%+ natural search revenue (billions of dollars yearly) on a single site, year-over-year (YOY.)
- On the same site, I helped achieve several millions of high-quality / converting sessions from natural search traffic and over a quarter billion dollars in natural search revenue, all from SEO optimization and content creation.
- 8 months into my SEO career, I relieved the SEO Manager for over 2 months during our busiest season and became the primary SEO on the highest traffic/revenue site in our portfolio, resulting in continued positive YOY growth in natural search revenue and traffic for that period of time.
- The SEO department consistently generated over half of the revenue and traffic of the billion dollar organization my entire tenure at the company.
SEO Case Study #2
- Independently directed SEO campaigns to drive a 371% increase in natural search traffic, YOY in the first month of my contract, comparing to a hired marketing agency the prior year. After month three, the site saw 263% growth in natural search traffic and began to experience its first sales.
- With changes to on-page content and the rewriting of copy, the site experienced a 20% drop in bounce rate and an average duration increase of over 7:00 minutes on the site.
- Previously not ranking for any relevant keywords, in the first month I was able to get several high volume keyword and several long-tail keywords ranking within the first few pages. By the third month, these keywords were ranking on the first and second page. By the end of the year, I was competing for the top spot against other long-time competitors.
- Increased traffic from Facebook 166.67% YOY; LinkedIn 136.84%; Twitter 3300%, and ∞% on Google+ and Pinterest, since there was no previous traffic from those platforms.
SEO Case Study #3
- As the solo SEO Strategist at Lakeview Health, with a minimal content budget, limited assistance from third-party vendors, an in-house developed content marketing strategy, and despite a botched migration and site rebuild that occurred prior to my employment in Q1 2017, I successfully tripled the traffic in the first year of my employment.
How I Achieved This Organic Growth
- One month of research and discovery
- Analyzed backlink profile and disavowed thousands of toxic links
- Wrote thousands of 301 redirects for externally triggered 404 errors
- Analyzed site structure and implemented “kill/modify/keep” on entire site
- Removing “intent-lacking” content
- “De-cannibalized” content by consolidating similar thin documents to one
- Reduced the click depth so all important content was less than three clicks away
- Implemented “friendly” URLs.
- Worked with a developer to improve overall Pagespeed scores
- Worked with a copywriter to rewrite all service pages and evergreen content
- Implemented sitewide internal linking structure using varying anchor text advised by the keyword map
- Started moving toward centralized “Hub & Spoke” content strategy
- Developed link building strategy, focused on Outreach, Contextual Links, Event Sponsoring, Guest Posting, Lost Backlink Recovery
- Much, much more…
If you are looking for a source for relevant content development and creation, not only do I offer copywriting services, but I also offer video production services, audio production services, and photography.
Common Red Flags Of SEO Companies
When you are looking for SEO services in Jacksonville, FL: buyer beware. In business, there are always going to be risks, but in the growing world of SEO and digital marketing services, agencies will take advantage of your lack of understanding. Knowing the common red flags of SEO agencies will reduce the risks you take when bolting on to your well-oiled marketing team. Below I outline some of the signs you should look for before committing to someone for SEO services:
- No Case Studies – If you are shopping for a new SEO company, then before you even call, you should check to find out how well their client’s websites performed. Many agencies tout the clients they’ve had, but a good agency will transparently publish a case study to represent their success. In a good case study, you should be able to see the baseline state of the main organic KPIs (organic traffic, conversion metrics, and user behavior metrics) and see how they compared after the campaign. If a company only lists its clients, it’s easy to find out if a website has experienced organic growth or not. SEMRush is a great tool to spy on your competitors, but it is also a great tool to find out if your prospective SEO agency is actually telling you the truth about their SEO success. You can plug in the website of your prospective SEO company’s clients in SEMRush for free. SEO campaigns typically take 6-8 months to go into effect, so make sure to find out the time your potential SEO service agency had their client and spy away. Remember, everyone can make claims, but without data, those claims are just lies.
- Guaranteed Rankings – Guarantees are nice, right? If a company offers you a guarantee, that makes the cost much easier to absorb. Well, I hate to break it to you, but a guarantee of SEO results are pointless. There is no secret sauce. Good SEO requires testing and finding out what works best for each client. Most agencies are more worried about getting their next client, so they focused on promising guarantees. The truth is, SEO is getting harder and harder and most agencies have been too focused on keeping clients and not paying attention to the digital landscape.
- SEO Staffing – Many digital marketing agencies sell SEO services with nobody on staff that truly understands the practice of search engine optimization. I’ve witnessed web design companies try to convert sales by “adding SEO or PPC” to their list of offers. I’ve witness consulting firms claim to get all their clients to #1 with “Advanced SEO Tactics” but only supply a SERP screenshot with the query hidden or cropped out. Anyone can manipulate the SERP to their gain. Always ask for case studies and even reach out to their examples to get a proper referral.
- SEO Awards – This is a common theme among most agencies and SEO companies. I don’t care what industry you are in – awards are merely pretentious marketing tactics. Avoid SEO companies or freelancers that tout themselves as an award-winning digital marketing company… because they won an award that nobody has ever heard of… for marketing a company… that nobody has ever heard of. The majority of the awards that are given out are not fully earned. SEO agencies have to apply and pay to be a part of the running to even be considered. It’s highly ironic that a company that claims to be excellent in organic growth tactics would pay to play just so they can come back and market themselves as a “highly prestigious award winning-SEO agency.” Bottom line: if you haven’t heard of the award, then it doesn’t matter. Ask for case studies showing the results of their work and how they did it.
- Certifications – Although this seems like it would be a good thing, in the world of SEO, certifications and degrees do not matter in the world of SEO. Take a moment to browse an SEO forum online and you will find that the majority of the most talented search engine marketers don’t even have a college degree, let alone a certification. Be wary of agencies that throw being a Google Partner or Google Adwords Certified in their sales pitch to you. Those are just vanity titles and the information is easily accessible to anyone. They simply do not hold weight to actual experience and results.
- Niche SEO Companies – Many internet marketing “experts” will tell you that it is impossible to run a successful SEO campaign if you don’t have experience in the niche industry you are marketing. Don’t let vendors complicate SEO and digital marketing services just to fool you into a contract. While it is essential to understand the industry you are marketing, if a proper discovery & research is executed, this will be sufficient to learn any industry and develop a solid SEO campaign.
- Poor Self Representation – Why hire an agency for SEO when that agency doesn’t seem to have their own SEO campaign figured out? If an agency can’t get themselves positioned for their own organic queries, do you really think they’ll be able to?
- Buzzword Utilization – If your prospective agency lacks the ability to put their work into words you understand, beware. Digital marketing and SEO is filled with “entrepreneurs” that are just fast-talkers and snakes. Chances are that if they only use SEO buzzwords, they either don’t know what they’re talking about or can’t execute what you know.
How can you expect to set yourself apart from the rest of your industry if the same person marketing your competitors is leading your campaign?
Vet your company carefully to ensure you choose a good SEO company for your business. Being careless or moving too fast only leads to disastrous results. SEO is all about slow growth, so no need to make a quick decision. Take your time.
SEO vs. PPC
One of the most common trends I see in most businesses is the quickness to invest in PPC, versus SEO. While I do think both should work congruently, one is not more important than the other. For example, if you are investing $50,000 a month in paid advertising, but only building $1,000 worth of content and link building a month, then you should rethink your campaign.
A content library built with well thought out intent is like a flywheel, where paid landing pages and PPC ads are like a hamster wheel.
PPC is very effective. It’s easier to see the ROI and you can mine a lot of data from the activity, quickly. Why it’s comparable to a hamster wheel is because, although it can get going fast, without the hamster (money) it doesn’t move. If you lose the ability to invest in PPC, then you lose the ability to drive leads.
Ready to Grow? Get In Touch.
SEO and digital marketing don’t have to be complicated. Regardless of your niche, I’m available for hire for your project or campaign. Please use the form below to get a quote on any of the services I provide. My rates are fairly priced and I create custom packages that are designed to meet the unique needs of your business or project.