Search Engine Optimization

Shopping for SEO services in Jacksonville, Florida can be a daunting task for a business owner, marketing director, or entrepreneur. After all, there are over 30 agencies in Jacksonville that advertise SEO as a service. Which one do you choose?

Let me start off by saying, I’m not a full-service SEO agency. I know this page, for several years, ranked #1 organically for terms like ‘seo services jacksonville fl’ or some variation of that, but it’s imperative you know that I’m not an all-in-one solution for you SEO service needs. I do have many years of experience driving up organic traffic and leads for various companies – I also have experience of failure in many projects I worked on regarding SEO. It’s part of the process. After almost a decade of specializing in SEO, I left the industry in 2019 to diversify and focus on my skillset in video production by taking a job in television.

Opinion: Artificial Intelligence & Search Engine Optimization

Anyone that closely studied SEO in the past decade, noticed the implementation of Machine Learning and Artificial Intelligence (AI) in search engines. It goes without question that AI was going to impact SEO (and other marketing techniques.) It was never a question if… it was when. Present day, AI software can analyze data at a rate exponentially faster than a human analyst. It goes without saying, AI will undoubtedly take a lot of the guesswork away by automating SEO workflows and furthermore, it’s only a matter of time until it starts to drastically change the careers of hundreds of thousands of analysts. The irony of the entire SEO industry, is that most SEO Analysts, Strategists, and Specialists all used data/research products from the same company that own the search engine they’re all devoted to debunking — Google. Even if an agency uses third party software like SEMRush or Ahrefs, those tools still pull data from Google. That alone is a conflict of interest, in my opinion.

As far as AI and the Machine Learning that operates the Google Search engine, in order to gain information, you have to input information and all of the information you input goes into a giant database to train and inform the Artificial Intelligence that you’re trying to understand. In a nutshell, no matter how much an SEO agency sells you on the idea that “they know SEO,” the reality is that they’re up against a machine that has been built by 3.7 billion user queries a day for two decades. You do the math — it’s fair to say that some agencies don’t know much about SEO and are merely dedicated to simply “chasing the white rabbit into the Matrix,” instead of admitting the truth, that they know very little about what they’re up against.

I know this all sounds very bleak. I mean, it’s reasonable to think that the power of AI might actually render traditional SEO tactics obsolete. But I sincerely do not think it will. If anything, AI just reinforces the importance of human led SEO efforts in this day and age. After all, AI is just a tool, albeit a powerful one, that helps marketers better understand how your content is received by your customers… and good SEO at it’s core is the logical organization/optimization of all website assets to develop an authentic, genuine leader in any given business vertical. These two (SEO and AI) can actually work well, hand in hand. While AI can automate many of the tasks needed to implement an SEO strategy, it cannot fully replace the decision-making steps that human digital marketing professionals are responsible for. Don’t get me wrong. Making data-driven decisions is crucial in optimizing campaigns; however, we can never discount the experiences seasoned marketers contribute to making SEO strategies work.

The most effective web content remains to be the kind that appeals to people’s heartstrings. Brands who use emotional messaging in their ads will more often than not see a lift in sales. Simply put, emotions get people to believe in you. AI has yet to replace humans when it comes to making emotional connections with people. People matter.

With that being said, I don’t think SEO is dead. I still think you need someone on your team that understands SEO and how AI will impact it.  Therefore, I’m still open to being a consultant or working on a project in need of SEO guidance.

Browse the tabs below to read about my experience in the SEO industry, case studies, and advice for companies looking to find an SEO partner or freelancer to add to your team.

Ready To Grow? Get In Touch.

SEO and digital marketing don’t have to be complicated. Regardless of your niche, I’m available for hire for your project or campaign. Please use the form below to get a quote on any of the services I provide. My rates are fairly priced and I create custom packages that are designed to meet the unique needs of your business or project.

Please include project deadline (if any), as well as company objectives and goals pertaining to SEO.