Marshall Malone: Resume & Professional Experience

Jacksonville, FL • (904) 428-9146 • marshall.malone@gmail.com

Marketing, Communications, and Creative Media Specialist with over a decade of experience delivering measurable results in earned media, paid media, owned media, AI, GEO, AEO, with hands-on cross-platform creative media production experience.

Core Skills

Owned Media: Technical SEO, GEO/AEO, content strategy, local search, website management, CRM, marketing automation, email, social publishing
Paid Media: Paid social, digital advertising, influencer partnerships, campaign budget management ($60K to multimillion-dollar scope)
Earned Media: Media relations, PR campaigns, newsroom collaboration, thought leadership, community messaging
Creative Production: Video production, photography, editing, livestreaming, podcasting, AI-assisted workflows
Analytics & Ops: GTM, GA4, Google Search Console, AI referral attribution, campaign measurement, reporting, workflow design, SOPs, vendor management
AI Search & Technical: Profound, LLM visibility and citations, prompt research, structured data, entity consistency, content hubs, crawl/index audits

Experience

Malone Media + Marketing

Independent Marketing Consultant & Media Producer | August 2025–Present

• Provide integrated marketing and media services spanning technical SEO, GEO/AEO, analytics, brand strategy, and creative production.
• Develop content strategies, brand messaging, WordPress and HubSpot websites, SEO campaigns, email marketing, and AI-assisted workflows.
• Implemented hands-on GEO/AEO programs for various clients, including Profound configuration and AI visibility analysis, prompt research, citation audits, FAQ/schema implementation, and AI-platform attribution.
• Configured GTM tags, triggers, and variables; implemented and validated GA4 events and conversions; troubleshot analytics and website attribution across CMS environments.
• Produce and edit videos, podcasts, livestreams, photography, and social content from concept through distribution.
• Design podcast studios, configure recording systems, and train clients to produce content independently.
• Manage client relationships, production schedules, publishing, and performance reporting.

Superior Fireworks LLC

Marketing Manager (Full-time) — Feb 2024 – July 2025

• Directed integrated content and media strategy across traditional, social, web, email, and paid digital channels.
• Created campaign assets that expanded visibility across consumer and trade outlets.
• Oversaw SEO, SEM, PPC, and influencer programs, using search intent and campaign performance data to increase reach and strengthen brand reputation.
• Produced video and photography for brand and campaign initiatives.
• Analyzed performance and reported on media coverage, campaign results, and message consistency.

Graham Media Group

Senior Creative Services Producer (Full-time) — 2020 – 2024

• Produced and edited integrated campaigns for broadcast, digital, and OTT platforms, expanding visibility across algorithm-driven digital discovery and audience channels.
• Drove 2023 audience-acquisition campaigns that increased subscriptions through coordinated PR, social, and promotional efforts.
• Partnered with newsroom leaders and journalists on thought leadership, community messaging, and audience engagement.
• Built tools and digital-first workflows that streamlined content production, metadata, publishing, and cross-platform distribution as recommendation systems and AI-assisted production evolved.

Ball Bag, Inc.

Camera Operator (Freelance) — 2022

• Assembled and coordinated a Jacksonville-based camera crew to document a complex live stunt for the Steve-O Wild Ride Tour involving dropping Steve-O from a helicopter onto his tour bus
• Helped coordinate and executed multi-camera coverage across multiple locations, including camera placement, setup, and operator direction
• Captured several hours of high-quality footage under dynamic, safety-sensitive conditions with moving vehicles and aircraft
• Managed on-site production logistics to ensure efficient coverage, clear communication, and minimal disruption during the stunt

Cox Media Group

Digital Marketing Specialist + Producer (Full-time) — 2019 – 2020

• Managed a $60K digital advertising budget, using audience targeting and algorithm-driven advertising platforms while producing promotions, livestreams, and streaming programming.
• Coordinated newsroom-wide campaigns that expanded earned visibility across CBS and FOX platforms.
• Optimized digital scripts, metadata, and distribution strategies using audience performance insights to increase engagement.

Pearson, Inc.

SEO Manager (Full-time) — 2018 – 2019

• Built and managed a team of 8 SEO analysts while overseeing multimillion-dollar budgets and 12+ external content and vendor partnerships.
• Directed search-intent and semantic SEO strategy for dozens of academic partners across North American and global markets as machine-learning-driven search evolved.
• Authored departmental SOPs and scalable best practices that streamlined operations and strengthened client strategy.
• Established operational standards that improved internal workflows and client outcomes.

Lakeview Health

Senior SEO Strategist (Full-time) — 2017 – 2018

• Tripled website traffic and generated the highest volume of organic leads in company history.
• Developed and executed a centralized SEO and content strategy using semantic topic organization and hub-and-spoke architecture to establish topical authority.
• Strengthened brand reputation through earned media and healthcare communications.
• Implemented HubSpot CRM and marketing automation to improve lead tracking, email campaigns, and patient outreach.
• Applied advanced inbound-marketing practices from HubSpot INBOUND to ongoing strategy and operations.

Independent Contractor

SEO & Digital Marketing Specialist (Contract) — 2016 – 2017

• Directed SEO campaigns that increased traffic 371% in one month and generated a client’s first online sales in years.
• Adapted technical and on-page SEO to changing search intent and semantic ranking signals through content restructuring and UX improvements.
• Reduced bounce rate by 20% and increased session duration by 7 minutes through content and UX improvements.
• Increased referral traffic 3,300% from Twitter and 166% from Facebook.

Fanatics, Inc.

SEO Associate + Photographer (Full-time) — 2012 – 2016

• Supported SEO across 160+ NCAA and professional sports sites as search algorithms evolved, contributing to 20% year-over-year organic revenue growth.
• Led peak-season SEO operations while maintaining record traffic and revenue growth.
• Produced photography and content for marketing, public relations, and e-commerce campaigns.
• Produced high-quality product photography for e-commerce platforms while maintaining strict production timelines.
• Managed studio equipment, supported site migrations, assisted model shoots, and created creative assets across departments.
• Helped train new employees and delegate production priorities.

Upside Down Creative Media

Owner + Operator (Self-employed) — 2013 – Present

• Founded and operate Upside Down Creative Media (UDCM), a comedy-focused production brand managing end-to-end production, distribution, website development, and marketing
• Produced award-winning short films and original digital content recognized at local and national levels
• Oversaw creative strategy, branding, and audience growth across web, social, and video platforms
• Launched and manage the UDCM Podcast Network (2025), overseeing production workflows, publishing, and promotion

Education

• Dyersburg State (2003–2006)
• University of Memphis (2001–2003)
• Florida State College of Jacksonville (2026-2029)

Professional Development & Certifications

2015

Second City Chicago — Writing for TV & Film

• Training in writing for television and film, emphasizing storytelling, character development, dialogue, and comedic structure.

2016

Lynda — SEO Fundamentals

• Training in SEO fundamentals, including keyword research, on-page optimization, and website visibility.

2017

Coursera — SEO Specialization

• Coursework in SEO strategy, website optimization, keyword analysis, and measuring organic search performance.

2017

HubSpot — INBOUND Conference

• Professional development in inbound marketing, content strategy, marketing automation, and customer engagement.

SEPT 2026 – SEPT 2027

Google — Google Ads Creative Certification

• Certified in creative best practices for Video, Display, App, and Search campaigns, including creative tools and experimentation to improve ad performance.