Experience
2024 - July 2025
Marketing Manager
Collaborate closely with the Communications & Technology Director to coordinate an engaging content calendar across diverse platforms, spanning social channels, email, website, video platforms, and more. Foster relationships with stakeholders to align marketing strategies with organizational objectives. Create compelling content for communication platforms and campaigns, presenting innovative ideas for marketing initiatives. Ensure the seamless execution of marketing campaigns within specified timelines, budget constraints, and quality standards. Analyze and communicate the performance metrics of marketing campaigns.
Initiate and nurture strategic collaborations to elevate marketing efforts. Take ownership of website content, overseeing product listings, landing pages, promotions, and SEO/SEM. Manage various digital marketing platforms, including email, PPC, UGC, and social media. Contribute to photography projects for products, campaigns, and overall branding. Lead video production in diverse settings, both in the field and studio. Keep abreast of emerging market trends and capitalize on opportunities. Oversee in-house and external content providers and creative resources.
2020 - 2024
Senior Creative Services Producer
As Senior Creative Services Producer, I write, edit, light, shoot and produce high-end campaigns for promotion, clients, sales, news, programming, and community service projects. Assist in producing, conceptualizing, operating camera, floor directing, and editing for programs including River City Live, News4Jax, The Morning Show, Teal The Show at The Igloo, and The Mark Brunell Show. Fill-in regularly as camera operator for live hits (with Live-U backpack) during broadcasts of River City Live, News4JAX, and The Morning Show. Build and develop tools to help improve digital workflows.
In 2023, I inherited new duties more closely focused on digital initiatives and audience acquisition strategies. Driving an increase in Insider sign-ups through a multifaceted campaigns involving contests, ticket giveaways, TV, OTT platforms, and our website, News4JAX.com. Analyzing customer data and behaviors to gain insights that informed our audience development strategies. Developing and executing comprehensive growth strategies, spanning content creation, SEO optimization, social media engagement, and on-air promotions. Prepared platform-specific content and diligently tracked campaign performance, providing data-driven reports that guided our decision-making process.
2022
Ball Bag, Inc.
Freelance Camera Operator
Assembled a crew of camera operators in Jacksonville to document an elaborate stunt involving a helicopter and tour bus in Orlando, Florida for the Steve-O Wild Ride Tour. Setup cameras for all camera operators, shot several hours of footage at multiple locations.
2019 - 2020
Digital Marketing Specialist & Producer
As a digital marketing specialist and producer, I executed a daily creative digital strategy plan involving managers, on-air talent, and Action News Jax newsroom. Managed $60,000 paid digital ad budget. Other tasks involved producing, writing, shooting, and editing promos, snackables, and news related video content to drive online users to tune into CBS47 and FOX30 live broadcasts, website, and app downloads. Writing and producing weekly live stream web broadcasts, as well as developing and producing future programming for OTT distribution. Assisting Creative Services Director and Promotions Manager on sweeps calendar to plan social strategy. Driving coordinated social push with entire company, newsroom, and radio team to amplify campaign efficiency.
2018 - 2019
SEO Manager
Led and managed a team of SEO Analysts, managed a double-digit, multi-million dollar budget, and worked with over twelve vendor partners to identify, analyze, and execute potential product, services, and markets for dozens of academic partners in the online education industry. Developed new best practices and standard operating procedures (SOPs) for client strategy and more efficient internal operations. Analyzed data daily on established and prospective customers, competitors, and marketing. Prepared reports that interpret consumer behavior, market opportunities, conditions, marketing results, trends, and investment levels. Investigated and evaluated marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results. Grew buyin from multiple constituents in a collaborative cross-functional environment that spans across all of North America and beyond.
2017 - 2018
Senior SEO Strategist
Developing and managing data-informed SEO campaigns for all company websites, developing and executing a centralized content strategy focused on optimal internal linking and logical site structure, as well as managing a regularly scheduled Social Media campaign (Facebook, YouTube, Instagram, Twitter, LinkedIn, etc.) for Lakeview Health (April – December 2017). Developing project timelines and executing all tasks involved with all areas of SEO (including any overlap): research and discovery, basic SEO (on-page & off-page optimization), technical SEO, conversion optimization, UX, and basic web development. Managing and leveraging in-house video production equipment to produce videos for all digital platforms. Creating and developing monthly performance reports. Assisting Director of Marketing on non-digital campaigns.
2016 - 2017
Independent Contractor
SEO & Digital Marketing Specialist
Executed SEO Marketing and SM Marketing campaigns as a freelance Digital Marketing Specialist for Associated Packaging. My responsibilities included blog development, web content creation, graphic design, photography, video production, copy-writing, optimizing on-page content, link profile development, etc. With limited resources, in my time with this contract, the website experienced it’s first online sales after several years of the site being ran by various marketing agencies.
2013 - 2015
SEO Associate
Worked alongside a team of SEO experts to help drive millions in Organic Search revenue, which contributed to half of the companies’ revenue for 2015. Analyzed, reviewed, and implemented changes to company-branded sites (Fanatics.com) delivering content pertaining to all the major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, UFC, PGA, MLS), as well as over 160 NCAA team sites. Maximized organic traffic and revenue growth via on-page optimization and helping to communicate SEO best practices across internal departments. Developed creative, original, and strategic on-page content (via Dreamweaver, HTML, CSS) and blog posts (WordPress) to increase traffic across our network of sites. Other responsibilities included building analytic reports (year-over-year growth of organic traffic, revenue, orders, AOV, and conversion rate) on a weekly basis, via Adobe Omniture, Google Analytics, and other platforms like Conductor Searchlight and SEO Clarity.
2012 - 2013
Fanatics, Inc.
Photographer
Combined technical skill and artistic ability to achieve the best possible images of all incoming products for both company website and partner websites, while maintaining a steady workflow to meet department production goals. Consulted with image editors and other departments to ensure the best images flowed through process. Additional tasks included managing photography equipment, assisting the copy and audit department with website migration, working with Box Seat Clothing to create custom templates, assisting multiple departments of the company (Public Relations, Marketing, Social Media) in order to achieve company-wide objectives by developing creative content (video & photos), conducting model shoots with hired models (Manikin Model & Talent Agency) for both Fanatics.com and SurfFanatics.com, assisting department manager by delegating priority items to my teammates in order to ensure weekly department goals were met, and training new employees.
2013 - Present
Upside Down Creative Media
Owner/Operator
Established a comedy-centric YouTube channel in 2013, overseeing all facets of production, distribution, website development, and marketing since its inception. Despite a modest subscriber count, the channel’s content has garnered numerous accolades at both local and national levels, earning recognition from prominent figures in Hollywood. In 2025, I launched the UDCM Podcast Network, and relaunching the Los Rotos Podcast as one of its featured shows.
Education
2018
SEO Fundamentals
SEM Rush
2017
SEO Specialization
Coursera
2017
INBOUND Conference
Hubspot
2015
SEO Fundamentals
Lynda.com
2015
Writing for TV & Film
The Second City - Chicago
2003 - 2006
Dyersburg State
2001-2003
University of Memphis
Video Production
Digital Marketing
About Me
From right-brained skills like photography and video production to left-brained skills like SEO, content marketing, and analytics, I’ve had the luxury of learning many different skills over my years. I am autodidactic in my skills set, in that many of the skills I’ve learned have been self-taught or through professional opportunities. I’ve held a variety of jobs since I was 16 years old: from unloading trucks, selling shoes, and selling beer at NFL games, to executing highly profitable SEO campaigns and working in a world class photography studio. I’m very well rounded, to say the least. I am currently working as a creative services producer and editor for Graham Media, but always open to collaborating on personal creative endeavors with new people.
Contact
- themarshallmalone.com
- marshall.malone@gmail.com
- Download Resume