Resume

September 18, 2024

Marketing, Communications, and Creative Media Specialist with 13+ years of experience delivering measurable results in earned media, paid media, and owned media, with hands-on cross-platform creative media production experience.

Core Skills

Owned Media: SEO, content strategy, CRM & automation, website management, email campaigns, podcasting, social media publishing
Paid Media: Paid social, digital advertising, influencer engagement, campaign budget management ($60K → multimillion)
Earned Media: Media relations, PR campaigns, newsroom collaboration, influencer partnerships
Creative Production: Video production, photography, editing, live streaming, podcasts
Analytics & Strategy: Campaign measurement, reporting, workflow optimization

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Experience

Cardinal Digital Marketing

SEO Specialist (Contract) — October 2025 – January 2026

• Conduct technical audits, content audits, and metadata optimization across healthcare client portfolios including behavioral health, allergy, and ENT groups.
• Develop keyword landscape analyses, internal linking recommendations, and structured metadata to improve relevance, crawlability, and performance in competitive clinical verticals.
• Produce Google Business Profile optimizations and long-range posting calendars to strengthen local search visibility for multi-location healthcare organizations.
• Build audit frameworks, workflow templates, and deliverables in alignment with agency standards, ensuring accuracy, repeatability, and client-ready documentation.
• Support cross-department collaboration through clear reporting, actionable insights, and data-driven recommendations tied to measurable SEO goals.

Superior Fireworks LLC

Marketing Manager — 2024 – July 2025

• Directed content and media strategy across traditional media, social, web, email, and digital ads.
• Created campaign assets that increased visibility in consumer and trade outlets.
• Oversaw SEO/SEM, PPC, and influencer engagement to boost reach and reputation.
• Produced video and photography projects to support branding campaigns.
• Analyzed campaign results and delivered reports on coverage pull-through and message consistency.

Graham Media Group

Senior Creative Services Producer — 2020 – 2024

• Produced and edited campaigns for broadcast, digital, and streaming (OTT) platforms, expanding visibility and engagement.
• Drove audience acquisition strategies in 2023, boosting subscriptions through integrated PR, social, and promotional campaigns.
• Partnered with newsroom leadership and journalists to shape thought leadership and community messaging.
• Developed tools and workflows that streamlined content for digital-first distribution.

Ball Bag, Inc.

Freelance Camera Operator — 2022

• Assembled and coordinated a Jacksonville-based camera crew to document a complex live stunt for the Steve-O Wild Ride Tour involving dropping Steve-O from a helicopter onto his tour bus
• Helped coordinate and executed multi-camera coverage across multiple locations, including camera placement, setup, and operator direction
• Captured several hours of high-quality footage under dynamic, safety-sensitive conditions with moving vehicles and aircraft
• Managed on-site production logistics to ensure efficient coverage, clear communication, and minimal disruption during the stunt

Cox Media Group

Digital Marketing Specialist & Producer — 2019 – 2020

• Managed $60K digital ad budget for promoting external clients while producing promos, live streams, and streaming programming.
• Coordinated newsroom-wide campaigns to amplify earned visibility across CBS & FOX.
• Optimized digital scripts and distribution strategies, increasing audience engagement.

Pearson, Inc.

SEO Manager — 2017 – 2019

• Led, hired, and managed a team of 8 SEO Analysts, overseeing multimillion-dollar budgets and 12+ external content and vendor partnerships.
• Directed SEO and communications strategy for dozens of academic partners across North America and global markets.
• Developed and authored department SOPs, creating scalable best practices that streamlined operations and improved client strategy.
• Set lasting operational standards that improved both internal workflows and external client outcomes.

Lakeview Health

Senior SEO Strategist — 2017 – 2018

• Tripled website traffic and delivered the highest volume of organic leads in company history.
• Developed and executed centralized SEO and content strategy, including hub-and-spoke content architecture.
• Strengthened brand reputation through earned visibility in healthcare communications.
• Implemented HubSpot CRM and marketing automation to enhance lead tracking, email campaigns, and patient outreach
• Attended HubSpot INBOUND conference, integrating advanced inbound marketing strategies into campaigns

Independent Contractor

SEO & Digital Marketing Specialist — 2016 – 2017

• Directed SEO campaigns for client, driving a 371% traffic increase in one month and producing my clients first online sales in years.
• Reduced bounce rate by 20% and increased session duration by 7 minutes through content and UX improvements.
• Boosted referral traffic dramatically (+3300% on Twitter; +166% on Facebook).

Fanatics, Inc.

SEO Associate/Photographer — 2012 – 2016

• Supported SEO strategy across 160+ NCAA and professional sports sites, contributing to 20% YOY growth in organic revenue (billions annually).
• Led SEO operations during peak season, maintaining record traffic and revenue growth.
• Produced photography and content for marketing, PR, and e-commerce campaigns.
• Produced high-quality product photography for e-commerce platforms while maintaining strict production timelines.
• Managed studio equipment, supported site migrations, assisted model shoots, and created creative assets across departments.
• Helped train new employees and delegate production priorities.

Upside Down Creative Media

Owner / Operator — 2013 – Present

• Founded and operate Upside Down Creative Media (UDCM), a comedy-focused production brand managing end-to-end production, distribution, website development, and marketing
• Produced award-winning short films and original digital content recognized at local and national levels
• Oversaw creative strategy, branding, and audience growth across web, social, and video platforms
• Launched and manage the UDCM Podcast Network (2025), overseeing production workflows, publishing, and promotion

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Education & Professional Development

• SEO Fundamentals — SEMrush (2018)
• SEO Specialization — Coursera (2017)
• INBOUND Conference — HubSpot (2017)
• SEO Fundamentals — Lynda.com (2015)
• Writing for TV & Film — The Second City (2015)
• Dyersburg State (2003–2006)
• University of Memphis (2001–2003)